The CEDIA IPRO Affinity Group was formed when IPRO was integrated into CEDIA in 2017. This initiative carries forward the IPRO mission of advancing the manufacturer representative business in the custom home technology space.

This group represents professional representative firms throughout the United States.

Why Should You Join the CEDIA IPRO Affinity Group?

You are an island in a volatile sea of changing market and technology trends, vendor politics, and dealer transitions. Is your organization equipped to anticipate change before it can damage your business?

We tirelessly seek to promote the role of the representative, protect the role of the representative, and improve the representative’s life in our industry. 

How to Join

Manufacturer representative firms that join CEDIA are automatically included in the CEDIA IPRO Affinity Group at no additional charge.

Benefits include:

Annual Conference
The IPRO annual Conference is the only industry event focused upon the needs of the manufacturer's representative. The Conference emphasis is on educational courses geared to your changing market and networking dynamics. The Conference is a framework for bringing principals together, and the real magic occurs as a result of interaction and group dynamics. It's a non-competitive environment where concepts are born and challenges are resolved. It is your only representative-firm-based resource — a significant advantage. 

General Counsel
IPRO has retained the services of Steven Mitchell Sack as General Counsel. Members may contact Steven at any time to request legal advice pertaining to your representative business. He is available to members for telephone consultation at no charge, along with other benefits. A detailed statement of services that are available from Steven is available from the IPRO office.  

The IPRO Newsletter

The IPRO newsletter is an informative and helpful electronic newsletter that is available to representatives, manufacturers, associations, and sales professionals who serve the audio-video industry. It serves to create and maintain business relationships, the foundation of our industry, and keeps our business partners more informed about field sales activities. Your subscription to the IPRO Newsletter is available at no charge.

CEDIA Communicates
Stay on top of this ever-changing industry with your subscription to the CEDIA Communicates. Published quarterly, CEDIA Communicates features the latest industry news from thought leaders and subject matter experts, as well as updates on CEDIA activities and intiatives.

See the full list of benefits of CEDIA membership.

Join the CEDIA Community

The CEDIA Community is an online forum built to share resources, discuss the industry, and provide a global network of partners at your fingertips. And it's completely free for CEDIA members.

Become a member!

CEDIA members have access to training, resources, networking, and savings that help build stronger businesses.

Membership FAQs

Questions about the process? Check these FAQs and find out how to get the answers you need.

How Can Our Members Help Your Business?

Through the support of a network of manufacturer representatives, CEDIA IPRO Affinity Group members are effective partners for bringing your product to market in the CEDIA channel.

Our members are successful and professional sales representatives supporting forward-thinking manufacturers. Members serve as a resource center for making effective marketing decisions.

A manufacturer who chooses a member of the CEDIA IPRO Affinity Group in each territory will save time and money and will have an effective partner for promoting the growth of their business.


The CEDIA IPRO Advisory Committee consists of:

David Weinstein
Lutron Electronics Co.

David Thomas
Momentum Group

Michael Sajecki
C&E Marketing

Mike Pecar
Mike Pecar Sales

Mike Pawlowski
Atlantic Integrated
New Jersey




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