June 4, 2020
11:00 a.m. - 12:00 p.m. EDT | 4:00 - 5:00 p.m. BST
Hosted by Susan Cashen - SKC Consulting FACT:
COVID-19 has increased people’s dependence on home technology for work, communications, learning, and play, a trend that isn’t going to go away anytime soon. FACT:
This lifestyle shift presents an exciting opportunity for integrators. FACT:
Ensuring your company and brand are positioned to drive and capture demand is paramount to securing and closing new business leads. FICTION:
Only the big guys can afford to invest in Marketing, especially amidst COVID challenges.
This webinar is designed to inspire dealers of all sizes to focus attention on brand positioning, messaging, and online visibility to bolster awareness and lead generation in their local markets. We will cover the importance of shining the spotlight on your “secret sauce” or competitive differentiation, how positioning matters and will cover tips and tricks to drive traffic and leads without spending $$$$$$ on advertising. Finally, we will address available resources businesses can use to build out Marketing programs - so participants can apply the learnings from this webinar swiftly - to support new business activity through year-end.